About Us

Reshaping the outlook of the optical industry. Elevate the industry with boundless limitations.

Eyewear Creations (M) Sdn Bhd, incorporated on 14th October 1991, is principally engaged as a wholesaler in premium sunglasses and optical frames. The company was founded by Gilbert Tan and the late Peter Chong whilst being assisted by 3 other colleagues at the very beginning whom were all very experienced in the optical trade. With strong leadership skill and good vision of the optical industry, the founding members have groomed the company to a commendable size with 3 subsidiaries, collectively known as Eyewear Creations Group.

The Group is ably managed by the founders together with loyal partners supported by a team of around 30 staff. Eyewear Creations Group is now one of the major players in the industry distributing to well over 600 retailers in Malaysia.

 
 

Our
Vision

A brand has a defined concept, image, attitude, style and standards – with consistency and discipline to ensure the message is constantly reinforced as the brand grows.

After all, we’re not just selling products; we’re selling vanity and vanity is what makes people want to feel better about themselves and the purchase they have made.

 

Our
Mission

The Group constantly explores conceptual and unorthodox marketing methodology to use in its marketing effort.

It is the founders’ aspiration to change the “conventional, boring and mundane” outlook of the optical industry. It is their vision to elevate the company to a more exciting, fun, and dynamic nature with boundless limitations.

 

Milestones

1991

Company founded

1992

First collaboration with Japanese principals - Murai Inc and Aoyama Optical Co Ltd

1993 - 1996

Became sole distributor Jean Paul Gaultier, Yohji Yamamoto and Alexander McQueen eyewear under Murai

1996

Formed subsidiary named Specstasy

1997

Under Specstasy, appointed as distributor for Marchon to distribute Calvin Klein eyewear

1998

Became sole distributor for CK Calvin Klein and Nautica eyewear under Marchon

2000

Became sole distributor for Nike eyewear under Marchon

2002

Formed a partnership with 101 Studios Limited (subsidiary of Sun Hing Vision Group Ltd) to become sole distributors for Cour Carre and Jill Stuart

2003

Became sole distributor for Levis eyewear under 101 Studios Limited

2006

Became sole distributor for New Balance eyewear under 101 Studios Limited

2006

Acquired Murai Optical Singapore Pte Ltd to form a Singapore subsidiary

2007

Became the sole distributor for ic! Berlin

2008

Became sole distributor for Viktor & Rolf eyewear under Murai Inc

2008

Renamed Singapore subsidiary from Murai Optical (S) Pte Ltd to Mugen (S) Pte Ltd

2010

Formed partnership with Marcolin to become sole distributor for John Galieno eyewear

2011

Became sole distributor for 999.9 (aka FourNines) eyewear

2014

Expanded Marchon portfolio to include Salvatore Ferragamo, Chloe and MCM eyewear

2014

Formed partnership with Arts Group to become sole distributor for CEO-V and Retrocraft eyewear

2016

Formed partnership with independent Japanese designer Yuichi Toyama

2017

Further expanded portfolio with 101 Studios Limited to become sole distributor for Agnes b. eyewear

2017

Further expanded portfolio with Marchon to include Longchamp eyewear

2019

Formed partnership with Chang’s Optical Co Ltd to become sole distributor for Wolfgang Proksch eyewear

2020

Formed partnership with Thelios (subsidiary of LVMH) to become sole distributor for Rimowa and Kenzo eyewear

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