Eyewear Creations hosted a private preview, offering selected retail partners exclusive access to the latest and limited eyewear collections from Thelios’ portfolio of globally renowned brands, including Dior, Fendi, Celine, LOEWE, Kenzo, and an early reveal of the upcoming Bulgari eyewear collection. The soft launch offered guests the opportunity to experience and learn more about the brands’ latest luxury designs in an intimate and curated environment.

W Hotel was thoughtfully selected as the venue, as its modern, contemporary and bold aesthetic aligns perfectly with Eyewear Creations’ vision of liberated luxury. The event reinforced the company’s commitment to delivering premium and personalized buying experiences while strengthening strategic partnerships and setting the foundation for the official market debut of the new collections.