A notable collaboration with Focus Point (the largest optical chain group in Malaysia) to signify a beginning of a brand-new partnership. 999.9 is one of the most niche and functional brands in our company’s portfolio and the launching serves as a stepping-stone for the inclusivity of niche/functional eyewear brands in the market. The full-scale event was held at 3 separate locations albeit in the same luxury shopping mall: The Focus Point Signature store, a dedicated kiosk to exhibit the 999.9 collection and ABC Pavilion KL. The event was attended by Focus Point’s CEO Dato’ Liaw Choon Liang, 999.9’s CEO Yuichi Iimura and Eyewear Creations’ founder & CEO Gilbert Tan.